Gender equality must be the rule not the exception!
La igualdad de género debe ser la regla y no la excepción!
La parità dei sessi deve essere la regola non l’eccezione!
L'égalité des sexes doit être la règle et non l'exception!
يجب أن تكون المساواة بين الجنسين القاعدة وليس!
We Do It Together is a nonprofit 501(c)3 film Production Company created to finance and produce films, documentaries, TV and other forms of media, uniquely dedicated to the empowerment of women. We believe that we can create a movement, with women and men, with actions behind words, that will change the utterly outdated and discriminatory paradigm that we see in media, and its marginalization of women worldwide. If we want more representation, we need to make more product, and only then will we be able to compete on an even playing ground.
THE SCIENCE, THE FACTS
Studies done by organizations like the Sundance Institute/Women in Film, and Stacy L Smith, the director of the Media, Diversity & Social Change Initiative at USC’s Annenberg School for Communication and Journalism, more than back up our theory that the time has come to act. Both studies bear witness to Hollywood’s long-standing gender gaps at every level of the industry. They concluded in no uncertain terms that women “…face deep-rooted presumptions from the film industry about their creative qualifications, sensibilities, tendencies and ambitions.”
One study, Celluloid Ceiling, found that women were vastly underrepresented behind the camera. For example, though women constitute roughly 50% of U.S. film-school graduates, they make up only 7% of the directors of the top 250-grossing Hollywood and independent films over the last several years.
There are fewer jobs available for leading actresses. Female characters made up just 12% of the protagonists in the top 100-grossing domestic films in 2014. This figure is 3% less than it was in 2013, and 4% less than in 2002; and finally, the Sony e-mail hack revealed that even at the highest levels of A-list stardom, female leads were being paid a fraction of their male counterparts.
We Do It Together aims to use the power of cinema, and all those who join us, to stir and shake human hearts and minds, to balance these numbers and change deep-seated perceptions about female stereotypes. As a first practical step, we feel that the way to make this a reality is to give women from around the world a concrete way to express themselves, their talent, and tell their stories.
We will choose a diverse group of female directors to join us in making films that will challenge and dismantle these perceptions. We feel that good intentions are not enough, and that when given the chance, women will deliver compelling, accessible, and equally commercial stories, and break down these invisible walls in doing so. Outworn stereotypes will give way when we defy the status quo. We have been joined by producers, writers, agents, managers, University Presidents, renowned professors, actresses, actors, directors, from Hollywood, and from around the world.
We Do It Together will raise capital to develop and produce these films, involving women and men, provide a rightful place for women at the top of the production “food chain,” on a parity with men, and create more opportunities. We believe this is all that is necessary to bring about radical change. When women compete with men on an even playing field, they are as apt to succeed or fail, based upon merit and not perception or prejudice. That is all we are fighting for, no more, no less.