I AM CAMPAIGN
I AM is a powerful city intervention designed to light up the world’s most iconic landmarks, created by Chiara Tilesi.
The I AM Campaign is a global media initiative dedicated to empowering women and amplifying their voices across the globe. At its core is a striking projection-based artwork, showcased on some of the world’s most renowned landmarks and accompanied by high-profile events hosted by public figures such as mayors and government representatives.
Featuring over 40 or more influential women from the entertainment industry, the campaign brings their portraits to life through bold, personal affirmations — each beginning with “I am.”
As the campaign travels from city to city, it transforms through site-specific events and cultural interventions, turning each stop into a unique celebration of women’s strength, diversity, and stories.
Our goal: to bring the I AM Campaign to 25 cities around the world by 2026.
MISSION
The goal of I Am, created by Chiara Tilesi for We Do It Together, is to create a global traveling movement through a "City Intervention."
From this vision was born the idea of ​​a pervasive campaign, which travels to the most iconic places in the world and, changing faces from time to time, becomes a vehicle for a profound and deep-rooted change.
A campaign that aims to build a more aware and free society, in which girls and women can choose their own destiny and pursue their dreams, whatever they may be.
Vision
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